advocacy campaign | Day Kimball Healthcare
donor appeals | Providence College "Our Moment" Capital Campaign
web | Day Kimball Healthcare
copywriting | University of New Haven Magazine
print advertising | Day Kimball Healthcare
brochures | Day Kimball Healthcare
copywriting | Providence College Magazine
annual report | Day Kimball Healthcare
comprehensive campaign | Jack-O-Lantern Spectacular
graphic design | Providence College School of Business
newsletter | United Services of CT
marketing collateral & publications | Roger Williams Park Zoo
social media management | United Services of CT
print advertising | SilverSilk Knitted Jewelry Wire
brochures | United Services of CT
annual appeal | United Services of CT
web | Quiet Korner Health & Wellness
copywriting | Freelance & Professional Publications
web | Roger Williams Park Zoo
digital advertising | Roger Williams Park Zoo
web | Great Southern Products of Florida
web | Providence College School of Business
web | Healing Paws Veterinary Rehabilitation
print advertising | Roger Williams Park Zoo
web | United Services of CT
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donor appeals | Providence College "Our Moment" Capital Campaign
Copywriting for Providence College's "Our Moment" capital campaign, including mini case for support and individual initiative case statements.
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web | Day Kimball Healthcare
Day Kimball Healthcare website - content, content architecture and user experience improvements; ongoing website management; content marketing; SEO.
Results:
- Increased sessions by 47%
- Increased new sessions by 24%
- Increased users by 78%
- Increased new users by 82%
- Increased page views by 20%
- Increased referral traffic by 82%; organic search by 31% and social by 1,370%
2013 annual performance vs. 2016 annual performance
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annual report | Day Kimball Healthcare
Copywriting and project management for Day Kimball Healthcare's 2016 annual report
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comprehensive campaign | Jack-O-Lantern Spectacular
Client:
Roger Williams Park Zoo
Project:
Comprehensive marketing communications campaign for this nationally-recognized seasonal event, including public relations, advertising, marketing collateral and website content management. The event attracted more than 80,000 visitors in the month of October and was featured in USA Today, Yankee Magazine and on CBS's The Early Show.
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graphic design | Providence College School of Business
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newsletter | United Services of CT
Copywriting, graphic design and project management for United Services of CT newsletters
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annual appeal | United Services of CT
Copywriting, graphic design and project management for 2013 annual appeal piece for United Services of CT
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web | Quiet Korner Health & Wellness
WordPress website development -
web | Roger Williams Park Zoo
Content architecture, content creation and ongoing website management for Roger Williams Park Zoo's website.
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web | Great Southern Products of Florida
Client:
Great Southern Products of Florida
Project:
Website content architecture and user experience design for retailer and installer of doors, windows and hurricane shutters.
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web | Providence College School of Business
Content architecture, content copywriting and SEO for Providence College School of Business website (2012)
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web | Healing Paws Veterinary Rehabilitation
Client:
Healing Paws Veterinary Rehabilitation Center
Project:
WordPress website development for Healing Paws Veterinary Rehabilitation Center in Providence, RI.
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print advertising | Roger Williams Park Zoo
Client:
Roger Williams Park Zoo
Work:
Concept, copywriting and graphic design for print advertising.
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web | United Services of CT
Client:
United Services of CT
Project:
WordPress website development.
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